52 new members signed, the best week of the quarter, up from 48 last week and 27% above the 4-week average of 41. Month to date is 58 against a goal of 190 on day 10 of 31, which projects to about 180; closing the gap takes 6.3 signings a day for the rest of the month. Phoenix led with 8 (3 last week), while Columbus fell to 2 from 7.
Lead volume rose to 512 (486 last week, 430 average), but the $1.5M+ share slipped to 29% from 33%. Sacramento, our newest market, produced 24 leads in its first full week. Columbus (27 vs. 41) and Portland (19 vs. 31) both fell sharply. 96 leads (19%) have no market attached, up from 74 last week, which hides where a fifth of the volume came from.
Speed to lead improved; the Non-Qual share is worth a look. 61% of $1M+ leads were called within 5 minutes, up from 58%, and the connection rate rose to 11.8% from 10.9%. Meanwhile Non-Qual jumped to 24% of this week's leads from 16%, concentrated in leads with no market attached (61 of 96). Those leads have had less time to be sorted, so this looks like a change in how leads are being marked rather than a drop in quality. That's our read; the sales team can confirm.
Each row counts what happened this week, not one group of leads moving through. A proposal is the first priced contract for a property, created after the sales call.
Leads are CRM records created this week from all sources. Signed counts new members by first signed contract date.
Only lead weeks with a full 30 days to sign. This is the cleanest read on whether lead quality or follow-up is changing.